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BrandTide
ProjectThe Pile

Saatchi & Saatchi - USA, Agency / Creative,

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Description

The scene opens with three men enthusiastically watching a football game on TV in a cozy living room setting. The men are sitting on a couch and reacting animatedly to the game on the screen. The scene transitions to a room with a large pile of laundry and a man who says he will deal with the mess tomorrow. Cut to the same room, where three men are seen emerging from a large pile of clothes. They are commenting on how crusty and shameful the laundry pile is. A man then hands the man a bottle of Tide detergent, which is said to tackle any pile.