Saatchi & Saatchi Ukraine, Agency / Creative,

Description

This video focuses on the war in Ukraine and the impact on its agriculture. The video opens with wheat plants in a field, followed by a close-up of golden grain. It then shows harvesting equipment collecting grain from fields and farmers amid a background of agricultural scenes. A man in a red jacket stands in front of a large mound of black soil and farm equipment. The scene shifts to show a field of corn and a woman tending to it. Next is a farmer holding a sunflower. Agricultural scenes are juxtaposed with images of land mine warnings. There is a tractor engulfed in flames in a field. The video concludes with an interview with a farmer discussing the economic challenges.