Saatchi & Saatchi LA, Agency / Creative,

Description

In a sunny indoor scene, two adult men are watching football on television. One man is seated on a leather couch wearing a San Francisco 49ers jersey. He has a small plate of snacks in his hand and gestures excitedly. His friend, wearing a 49ers beanie, points to a ketchup stain on the jersey that resembles quarterback Joe Montana. A woman walks by in the background in the kitchen. Later, news media covers the event and the jersey is framed. The style is contemporary and humoristic.