BrandOreo Xbox
ProjectUnlock Playfulness
Saatchi & Saatchi Düsseldorf, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
A close-up shot focuses on an Oreo Xbox Special Edition cookies promotion. Initially, a cylinder of Oreo cookies is shown. A person grabs an Oreo, and close-up shot reveals a blonde woman eating it. The scene cuts to four cookies on a surface, each displaying a unique symbol. A hand interacts with the cookies, which are then scanned by a digital interface, hinting at a game or interactive experience. The sequence features a customized Oreo Xbox Series S, styled like an Oreo cookie with cream filling. The cookies are shown again being scanned by the digital interface. The dominant colors are shades of brown, black, and blue.