BrandToyota
Saatchi & Saatchi Australia, Creative Agency, Sydney
Associated creatives
Tags
Description
The video showcases the Toyota Hilux Hybrid, highlighting its towing capability. The scene opens with an older man standing near an outbuilding on a farm, a Toyota truck in the background. The video cuts to Ben, a designer, who discusses the project of towing a 3.5-tonne headline. Visuals show an elephant, hippos illustrating the weight. A second man, Clint from Toyota, is shown next to the metal number '3.5'. The Hilux is seen driving up a grassy hill, demonstrating the hybrid truck's performance.
