Saatchi NY, Agency / Creative,

Description

A dental hygiene advertisement features a variety of individuals brushing their teeth with Oral-B iO electric toothbrushes. The first scene is a close-up shot of an Asian woman smiling widely to show off her teeth. Next is a child with braces, also smiling, followed by the first woman demonstrating the toothbrush. A teenage boy holds the toothbrush in profile. The electric toothbrush is then displayed with graphic animations showing how it cleans the teeth. The color palette of the advertisement is mostly blue with white accents. The background is a modern bathroom, indicating a focus on personal care and hygiene.