Ryan Staake, Director, Amsterdam

About

This dynamic commercial video, directed by Ryan Staake, creatively pairs Pepsi beverages with Lays potato chips through fast-paced editing and split-screen cinematography. The visual sequence transitions rapidly between convenience store aisles, sunlit poolside gatherings, and close-up product shots. Vibrant colors, energetic motion, and playful interactions highlight themes of social connection and refreshment. The direction blends commercial polish with a lighthearted, engaging narrative style.