Ryan Staake, Director, Amsterdam

Description

This commercial for a smartphone features a diverse group of young adults dancing and using the phone. Several of the scenes show the camera recording the action, with the people on screen interacting with the camera. The video highlights the smartphone's awesome screen and awesome camera, as well as its long-lasting battery life. Various outdoor urban environments are visible in the background. The video uses dynamic text overlays to emphasize the phone's features. The overall tone is upbeat and energetic, geared towards a young, social-media-savvy audience.