BrandMaxima
ProjectReframe what is possible
Run Wild Productions, Production Service,
Associated creatives
Associated creatives
Tags
Description
This video montage features a diverse group of individuals expressing their desire to be seen for their capabilities rather than their perceived limitations. The first scene shows a man with tied-back hair sitting on a bed, looking out the window. The next scene shows a woman in a bathroom making a frame with her hands. An elderly man with glasses sits indoors with a walker. A logo for Maxima is shown, and then a man helps another man stand on a piece of physical therapy equipment. The final scene shows a woman outside, working on a construction site. The light is warm and soft in the indoor scenes and natural outside.