ProjectRui Lookbook FW25

Various Lookbooks/Catalogs Rui Lookbook FW25 2025
Associated creatives
Tags
Description
This fashion editorial image from the Rui Lookbook FW25 project highlights an intricate cut-out garment in an olive green hue, accented by an iridescent abalone shell brooch placed centrally on the chest. Photographed by Patrick Bienert with fashion direction by Laëtitia Gimenez Adam and casting by Leila Azizi, the tight composition focuses closely on the upper body and textured fabric details. The lighting is soft and natural, emphasizing the organic forms and smooth skin tones against a minimal background. Typography overlaid at the base reads RUIbuilt alongside campaign text.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Olive (70%)
Nude / Sand (30%)
Background
White Seamless
Context
Lookbook
