Fall 2024 Ad Campaign 2024

Description

Photographer Clara Balzary captures a woman walking across a city street wearing a black dress for the Rue Sophie Fall 2024 ad campaign, with creative direction by Sabina Vilusic. The subject walks on a pedestrian crosswalk carrying a small shopping bag, with storefronts visible in the background under natural daylight. The composition is shot vertically in a documentary style, highlighting natural movement against an urban backdrop.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign