Brand
ProjectFall 2024 Ad Campaign

Sabina Vilusic, Rue Sophie Creative Director,
Associated creatives
Tags
Description
This outdoor campaign image for the Rue Sophie Fall 2024 collection features a woman standing outdoors beneath a clear blue sky. She wears a dark black dress with a V-neckline and holds a dark handbag, positioned beside a tall, multi-bulb street lamp. In the background, a striking modern commercial building with striped architectural detailing rises against the horizon. The photograph, captured by photographer Clara Balzary with creative direction by Sabina Vilusic, utilizes natural daylight and a vertical framing style to emphasize the clean, composed atmosphere.
