BrandFat Tire
ProjectThe First Bottle
RSA Films, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
A close-up reveals a single bottle of Fat Tire Amber Ale illuminated in a refrigerator, with various food items as background elements. The refrigerator light turns on, casting a bright glow. A man, identified as Doug, retrieves the bottle. Later, Doug is seen in his living room, opening the beer and sitting on the sofa. He is watching a curling match on television with his dog. The room is illuminated by warm artificial light, and decorated with paintings and mid-century furniture.