RPM, Agency / Creative,

Description

This video showcases James Cropper, a global pioneering materials business. The video shows large reels of product, a manufacturing machine with blue accents and safety notices, and an operator wearing a black coat. The setting is a brightly lit industrial factory. The video uses water as part of its manufacturing process, visible in vats and as streams. The factory is equipped with overhead pipes and fluorescent lighting. The company tests its products in a laboratory setting, shown through close-ups of test tubes and a materials testing machine.