BrandApartments.com
ProjectTitle
RPA, Creative Agency, Los Angeles
Associated creatives
Associated creatives
Tags
Description
In a futuristic set, Jeff Goldblum portrays Brad Bellflower, the inventor of the Apartminternet, standing and talking. He wears a black turtleneck and matching suit jacket, and glasses. His colleague, a man in a dark blazer and blue shirt, sits in the foreground. A neon-lit staircase and hexagonal architectural elements glow in the background. Bellflower reviews potential new branding, via a holographic projection of himself in different costumes: 16th century garb, gladiator armor, and as a centaur. The set has a cool, modern aesthetic with teal lighting.
