RPA, Creative Agency, Los Angeles

Description

Eye-level shot of an advertising wall featuring four posters for Fresh Direct, a food delivery service. The posters showcase the New York City theme with familiar imagery. The first poster shows the Statue of Liberty constructed from produce. The next posters read: REAL FOOD THAT'S REAL NEW YORK. The other poster shows a taxi constructed of fruits and vegetables. In the background is a cityscape. The wall is situated at ground level, with a sidewalk and sparse vegetation visible at the bottom of the frame. The posters each have a different background color of white, green, white, and orange. The overall style is playful and vibrant, combining the themes of food and New York City.