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  • 'Rosso Ancora' 2024 Ad Campaign 2024 - image 651772
BrandGucci
Project'Rosso Ancora' 2024 Ad Campaign
Close-up studio shot of a Gucci lipstick tube in a gold case against a rose-colored background with a repeated Gucci logo pattern.

Gucci 'Rosso Ancora' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Lolita Jacobs & Jean-Baptiste Talbourdet-Napoleone
Lolita Jacobs & Jean-Baptiste Talbourdet-NapoleoneArt Direction
Ezra Petronio
Ezra PetronioPhotographer
Abbey Lee Kershaw
Abbey Lee KershawModels
Fadia Ghaab
Fadia GhaabModels
Jiahui Zhang & Nyajuok Gatdet
Jiahui Zhang & Nyajuok GatdetModels

Tags

lipstickcosmeticsmakeupgoldrose color

Description

A lipstick by Gucci is presented in a studio shot. The lipstick features a visible rose color encased in a gold tube. The lipstick sits against a rose-colored backdrop, featuring an embossed pattern of the interlocked 'GG' Gucci logo throughout. The scene is lit to highlight the textures of both the lipstick packaging and the background pattern. The camera angle is positioned directly overhead, providing a centered view of the lipstick and its surroundings.