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  • 'Rosso Ancora' 2024 Ad Campaign 2024 - image 651759
BrandGucci
Project'Rosso Ancora' 2024 Ad Campaign
Gucci lipstick with gold tube and mauve color against background with repeating embossed Gucci logo pattern, top-down beauty product shot.

Gucci 'Rosso Ancora' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Lolita Jacobs & Jean-Baptiste Talbourdet-Napoleone
Lolita Jacobs & Jean-Baptiste Talbourdet-NapoleoneArt Direction
Ezra Petronio
Ezra PetronioPhotographer
Abbey Lee Kershaw
Abbey Lee KershawModels
Fadia Ghaab
Fadia GhaabModels
Jiahui Zhang & Nyajuok Gatdet
Jiahui Zhang & Nyajuok GatdetModels

Tags

lipstickbeauty productcosmeticsmakeup

Description

A single tube of Gucci lipstick is centered against a mauve background that is embossed with a repeating Gucci logo pattern. The lipstick has a mauve color and a gold tube, with the lipstick bullet slightly extended, showing the color. The tube's bottom has a ribbed texture. The background has a glossy sheen. The shot is evenly lit, highlighting the product's details and the embossed pattern.