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Rocket Mortgage Scream 2023

About

This comedic video advertisement for Rocket Mortgage features various family members reacting with exaggerated shrieks of surprise while discovering people hiding in domestic spaces like kitchen cabinets, bathroom mirrors, and sofa cushions. A Black man in a cardigan and green jacket calmly navigates the house while holding a smartphone displaying the Rocket Mortgage app. The cinematography employs cinematic lighting and domestic interiors to create a humorous narrative about finding hidden money in the home. The commercial concludes with a branded end title card for Rocket Mortgage.

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Background

Living Room

Context

TVC / TV Commercial