Robin Broadbent, Photographer, New York

Description

A commercial photography piece by photographer Robin Broadbent features a grey women's matching bra and underwear set entombed inside a massive, vertical rectangular block of clear ice. The ice block rests on a reflective dark surface, with a small puddle of water pooling at its base and visible cracks running through the frozen structure. Below the ice block, the text 'warmth reimagined.' appears alongside the Uniqlo and alexanderwang brand logos. The lighting is dramatic and low-key, highlighting the textures of the fabric within the ice and the glossy reflections on the dark ground. The composition is vertical and centered, emphasizing the sculptural quality of the frozen garments.

Style

Vertical, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Lingerie & Underwear

Color

Background

Black Seamless

Context

Advertising Campaign