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Brand
Kia
ProjectTough Never Quits

RNDM ORDR, Music / Sound,

Associated creatives

David & Goliath
David & GoliathAgency / Creative
Spinach
SpinachProduction
a52
a52Post Production / VFX
RNDM ORDR
RNDM ORDRMusic / Sound
SOUTH music
SOUTH musicMusic / Sound
SOUTH music
SOUTH musicProduction

Tags

young boy runningyoung boyboy runningman driving carman drivingyellow suvkia suvcar

Description

This commercial spot for Kia titled Tough Never Quits tells a narrative of resilience across different stages of life. The video features a young boy running through city environments, train tracks, and urban spaces, intercut with an adult driving a yellow Kia Seltos through streets. The cinematic lighting, muted color grading, and emotional voiceover create a gritty and atmospheric tone that highlights personal perseverance. Created by agency David & Goliath with production by Spinach and post-production by a52.