Brand
ProjectAw23

RM Williams Aw23 2023
Associated creatives
Tags
Description
This outdoor fashion campaign image for R.M. Williams Aw23, photographed by Justin Woo, captures a man walking alongside a body of water at dusk. The subject is cropped from the torso down, wearing a quilted vest, dark denim jeans, and leather boots, while holding a green canvas log carrier filled with firewood. Warm light emanates from a campfire in the foreground, casting a natural glow across the rocky ground and contrasting with the cool, dim light of the water and sky in the background.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Outdoor & Performance Apparel
Color
Forest Green (40%)
Charcoal (30%)
Camel (30%)
Background
Sandy Beach
Context
Advertising Campaign