Chloe Rahall, Creative Director, Sydney

Description

This advertising campaign portrait for R.M. Williams's Aw23 project, styled by Justin Woo and photographed by Hannah Scott-Stevenson, features two women standing outdoors near a serene lake at sunset. The woman in the foreground wears a dark double-breasted trench coat over a white shirt, while the woman behind her wears a patterned plaid shirt and jeans. Both women are smiling candidly as they embrace against a picturesque backdrop of calm water, dark shoreline rocks, and distant rolling hills under a soft twilight sky. The natural lighting and coastal environment emphasize an authentic, outdoor aesthetic consistent with the brand's heritage.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Ocean

Context

Advertising Campaign