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Brand
River Island
ProjectToo Good To Take Off Campaign
Model in a burgundy fur-trimmed coat holding a green leaf blower and embossed clutch outdoors for River Island.

River Island Too Good To Take Off Campaign 2025

Associated creatives

Ekin Can Bayrakdar
Ekin Can BayrakdarPhotographer

Tags

woman holding leaf blowerwoman holding power toolburgundy coat with fur trimburgundy coatfur trim coatburgundy dressgreen leaf blowerleaf blower

Description

A fashion campaign image for the River Island Too Good To Take Off campaign, photographed by Ekin Can Bayrakdar. A woman with sleek dark hair pulled back poses in a grassy park setting surrounded by trees. She wears a fitted burgundy dress beneath a dark coat featuring fluffy faux-fur trim on the collar and cuffs, accessorized with a matching crocodile-embossed clutch bag. Juxtaposing the formal styling, she holds a green and black electric leaf blower resting over her shoulder. Centered across the midsection is the brand typography and call-to-action text overlay.