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Brand
Hard Rock Bet
ProjectRival Rinse

Hard Rock Bet Rival Rinse 2026

Associated creatives

Lauren Varnas
Lauren VarnasHead of Brand Marketing
72andSunny NY
72andSunny NYAdvertising Agency
Geno Burmester
Geno BurmesterGroup Creative Director

Tags

man in bathroom mirrorman in bathroomman shirtless in towelsmartphone in handmobile betting app screenpurple football soaprival rinse soap

Description

This commercial spot for Hard Rock Bet titled Rival Rinse features a man standing shirtless in a bathroom wrapped in a towel, looking into a lighted mirror. He picks up his smartphone from the sink to check a winning sports wager notification. The dramatic, low-key lighting highlights the dark interior setting and the glowing screen interface. Later scenes showcase a purple football-shaped soap product labeled Rival Rinse under running water. The project was created by advertising agency 72andSunny NY with group creative direction by Geno Burmester.