Brand
ProjectNever Still | LEWIS
RIMOWA Never Still | LEWIS 2025
Associated creatives
Tags
Description
Lewis Hamilton stars in the Never Still brand campaign for RIMOWA, reflecting on travel and personal reinvention. The commercial features intimate hotel room scenes, urban transit, and cinematic reflections as he packs a silver aluminium suitcase. Captured with a moody colour palette and natural lighting, the film blends observational moments with dynamic travel sequences.


