Rikki Ward, Photographer, London

Description

This vibrant commercial image by photographer Rikki Ward captures a playful summer scene featuring bottled alcoholic beverages resting in inflatable pool floats. A bottle of Smirnoff Ice and a bottle of Desperados garnished with a lime wedge stand prominently in foreground cup holders. The colourful setup includes an inflatable pink flamingo, a mini palm tree, and a giant beach ball against a clear blue sky. Water droplets coat the glass bottles and inflatables, suggesting a refreshing poolside or beach atmosphere. The bright lighting and saturated colours emphasize a fun, casual lifestyle aesthetic.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Background

Clear Sky

Context

Social Media / Short Form Video