BrandSimple Mills
ProjectBack to School
Zulu Alpha Kilo,
Associated creatives
Tags
Description
This nostalgic commercial spot features actor Rider Strong in a 90s-themed bedroom filled with posters and memorabilia, transitioning into a warm home kitchen. He is seen holding a pack of Simple Mills Sweet Thins, drawing parallels between his past and the wholesome snack ingredients of today. The lighting is warm and cinematic, emphasizing a cozy, lived-in domestic environment. Throughout the video, the aesthetic leans into 90s nostalgia with specific decor like a lava lamp, vintage posters, and a wood-paneled kitchen. The motion is smooth, featuring medium and close-up shots that highlight both the talent and the product packaging.
Style
Lifestyle, Cinematic
Techniques
Live-action Technique
Industries
CPG / Packaged Food