Richard Linnett, Agency / Creative,

Description

The commercial for Challenge Butter Cubes begins with an animated rendering of a stag against a backdrop of lake and mountain imagery. The stag is featured on a banner. A close-up of a package of Challenge butter cubes is shown, then multiple butter cubes are arranged against solid backgrounds. The butter cubes are individually wrapped and portioned at 4 tablespoons each. Several cubes of butter are used in frying pans and pots with macaroni and cheese, eggs, and vegetables. A hand holds a wrapped butter cube against a solid red background.