R/GA US, Agency / Creative,

Description

The American Express commercial shows a series of people involved with a beauty product called "The Pencil-Thin Brow Pencil," emphasizing a trend of very thin eyebrows. The commercial has a diverse cast of people. A woman holds a phone viewing an Asian man who is applying makeup. The woman, who works at the product's fulfillment warehouse, celebrates the popularity of the product by showing off her American Express card. Other people in various environments, such as a chess tournament and city park, are shown with thin eyebrows, taking selfies. Some of the people working at the warehouse include a man with dreadlocks looking at the orders on his computer screen, and others packing boxes. The lighting is bright, suggesting the setting is indoors during the daytime.