R/GA Americas, Agency / Creative,

Description

The video begins with a sleek laptop centered on a plain white surface, its screen displaying a '404 PAGE NOT FOUND' error message. The screen glitches with a burst of digital noise before the laptop abruptly closes. Text appears that asks, “DID WE JUST REINVENT WEBSITES?” The laptop is then seen rising in the air, the screen displaying an animated graphic and the word “Hello”. The animation transitions to graphic design with bold text over blocks of color. The color palette is limited to black, white, grey, and turquoise. The environment remains a minimalist photo studio.