BrandDuPont
ProjectA Better Now
RGA, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
Several scientists are featured in the video, with women wearing lab coats, gloves and safety glasses examining microchips and a computer screen in a lab. One woman holds a microchip wafer with a rainbow iridescent surface. They work with equipment and computer screens displaying diagrams. A man in a pink shirt holds a helmet. Fire is briefly seen in a testing context. The environment includes a lab setting with sterile surfaces and industrial equipment, and a conference room with presentation screens. The visual style is clean and modern with emphasis on scientific and technological themes.