BrandCabify
ProjectYou're Safe
Reverse, Production,
Associated creatives
Associated creatives
Tags
Description
Two young people, a man and a woman, use the Cabify app to schedule safe rides. The man is in his bedroom, casually dressed and using his cellphone. The woman, also in her bedroom, is wearing a soccer jersey and holding a soccer ball, ready to go to a game. Both leave their bedrooms, get in cars, and travel at night. The setting is urban. The indoor lighting in both bedrooms is bright and colorful, with a party-like atmosphere. The overall mood is energetic and fun.