BrandScotiabank
ProjectIntrusive Thoughts
Rethink Brand Narrative, PR,
Associated creatives
Associated creatives
Tags
Description
A group of adults are practicing yoga in a bright indoor space. The instructor is helping the group through various poses. The space has a vaulted wood ceiling with round, paper lanterns providing ambient lighting. Sunlight enters through windows. A person with dreadlocks adjusts another person's pose. A digital clock showing “12:31:15 YEARS UNTIL RETIREMENT” is mounted on a wall. The group transitions to seated meditation, focused and serene.