Rethink, Production Company, New York

Description

The video showcases IKEA mattress reviews by depicting people sleeping in various bedrooms, emphasizing the quality of sleep. Each scene is dimly lit, with a focus on close-up shots of individuals covered in white linens. The subjects appear restful as they lie on their pillows. The environment consists primarily of bedroom settings with minimalist decor. There are no visible signs of artificial lighting within each scene. The monochrome aesthetic highlights the peaceful atmosphere, underscored by the subjects’ peaceful slumber. The reviews take the form of audible sleeptalking.