Rethink, Production Company, New York

Description

This advertisement presents a montage of scenes featuring Molson beer consumed from a variety of different vessels. Shots include a bartender cleaning branded glasses, beer being poured into a fancy glass, red plastic cups and cans on a table, beer being poured at a wedding, people drinking from teacups, beer being poured on an airplane, beer being poured into a clear plastic cup in a kitchen, and beer being poured into a glass from a can. The montage displays the versatile nature of Molson, suggesting it can be enjoyed in any situation, and concludes with a lighthearted shot of shoes being filled with beer as people cheer.