Republik, Production,

Description

This creative advertisement humorously suggests outsourcing email replies to Icelandic horses to combat digital overload. The visuals showcase these horses stepping on oversized keyboards, set against the backdrop of Iceland's diverse landscapes, including lush green fields, mountain ranges, and a quaint black church. The horses 'type' nonsensical email replies. The ad employs a playful theme, utilizing the natural beauty of Iceland and its unique wildlife to address a common modern frustration: managing constant email communication. The video transitions between scenes of people in Iceland enjoying outdoor activities while seemingly ignoring emails, and the horses actively creating gibberish email replies by stomping on giant keyboards.