Redwood BBDO, Agency / Creative,

Description

A fair-skinned woman with blonde shoulder-length hair uses the FedEx app on her smartphone to send a package. The smartphone image dissolves to a view looking down a purple slide into a room filled with large white balls, where a woman's face appears in the center of the shot. The woman walks through red curtains to a surreal indoor location resembling a fashion show in a red-rock desert with mannequins, fashion designers, and seamstresses at work. The camera shows bright indoor lighting with an overall orange-red tint. The models and fashion designers are wearing a variety of clothing and the set includes clothing racks, fabric, and sewing machines.