Brand
ProjectImage Content

Niels Bruchmann, Photographer,
Associated creatives
Tags
Description
This black and white photographic composition features a split visual narrative by photographer Niels Bruchmann for Red Wing Boots. On the left side, a detailed shot shows a person's legs clad in dark jeans and brown leather work boots resting against the engine and fuel tank of a custom motorcycle labeled Tramper. On the right, a medium portrait displays a young man with a full beard, mustache, and tousled light hair, wearing a dark buttoned shirt. The Red Wing Shoes logo is visible in the bottom right corner of the right panel. The overall aesthetic is moody and rugged, capturing craftsmanship and outdoor heritage.
Style
Editorial, Horizontal, Monochrome, Gritty
Techniques
Analogue / film
Industries
Motorcycles
Color
Camel (50%)
Jet Black (50%)
Context
Advertising Campaign