BCA Rebrand 2025

Description

The image is divided into two distinct sections, each showcasing a different version of the BCA logo. On the left, against a solid black background, is the original BCA logo in white. This logo features the letters "bca" in a rounded, sans-serif font, enclosed within an oval shape. Below this, the words "backcountry access" are printed in a smaller, sans-serif font. To the right, the rebranded BCA logo is displayed against a yellow background. This logo consists of the letters "BCA" in a bold, sans-serif font. A registered trademark symbol appears to the upper-right of the logo. The words "ORIGINAL" and "REBRAND" appear vertically in small sans-serif letters in the dividing space between the logos.