Brand
Project'The Icons' 2025 Ad Campaign
Void Studio, Video,
Associated creatives
Tags
Description
This portrait for Ray-Ban's 2025 ad campaign, The Icons, was photographed by Jordan Hemingway and styled by Vittoria Cerciello. A model with slicked-back wet-look hair is framed centrally against a plain light grey backdrop. They wear dark sunglasses and an oversized black leather jacket buttoned at the waist. The lighting is direct and creates sharp definition across the dark apparel and facial features. The Ray-Ban brand logo appears in red typography across the lower foreground.


