BrandRay-Ban
Project'The Icons' 2025 Ad Campaign

Fedra Malara & Filippo Vezzali, Ray-Ban Creative Director,
Associated creatives
Tags
Description
A close-up portrait of a woman with straight, dark hair parted in the middle. She is wearing thin, gold-toned wire-rimmed oval glasses that feature the iconic logo on the left lens. The model wears a plush, textured leopard-print faux fur coat that adds depth to the composition. The lighting is soft and even, highlighting her neutral makeup and natural facial features. The background is a solid, clean, mid-toned grey that keeps the focus entirely on the subject. The Ray-Ban logo is overlaid in bold red text at the bottom of the frame.
Style
Vertical, Commercial
Techniques
Studio strobe
Industries
Eyewear


