BrandRay-Ban
Project'The Icons' 2025 Ad Campaign
Fedra Malara & Filippo Vezzali, Ray-Ban Creative Director,
Associated creatives
Tags
Description
This studio portrait captures a person with slicked-back, wet-look hair posing confidently against a neutral light grey background. They are wearing classic black sunglasses and a large, structured black leather jacket worn open over their torso. The lighting is clean and minimal, emphasizing the smooth textures of the leather and the sharp lines of the eyewear. A bold red Ray-Ban logo is overlaid across the lower third of the image. The composition is centered, creating a powerful and direct editorial aesthetic typical of contemporary fashion advertising.
Style
Editorial, Vertical, Commercial
Techniques
Studio strobe
Industries
Eyewear