BrandRay-Ban
Project2024 Icons Ad Campaign
Barbara Nicoli & Leila Ananna, Casting Director,
Associated creatives
Tags
Description
A high-contrast black and white portrait features a young Black man looking directly at the camera. He is wearing classic silver-framed sunglasses with dark lenses and a black leather jacket. The lighting is crisp and even, highlighting the texture of the leather and his facial features against a solid white background. The iconic red Ray-Ban logo is superimposed in the lower foreground. The composition is a sharp head-and-shoulders shot with a clean, editorial aesthetic typical of a professional brand campaign.
Style
Vertical, Commercial
Techniques
Studio strobe
Industries
Eyewear