BrandIdomed
ProjectNigrum Corpus Case Study
RAW, Music / Sound,
Associated creatives
Associated creatives
Tags
Description
This black and white video explores racial disparities in healthcare, opening with the word "Racism" and its definition displayed in classic typography. A woman speaks about her grandmother's experience of inadequate care. Throughout the video, data points in white text on a black background emphasize inequalities, such as the higher likelihood of medical errors affecting Black patients and shorter consultation times. Later, photographs of Black individuals are shown against a white backdrop, highlighting the diversity within the Black population.