Brand
ProjectRash Decisions
Ashlee Duffin, Agency / Creative,
Associated creatives
Tags
Description
This commercial spot titled Rash Decisions for Amazon Health follows a middle-aged man in a dim indoor setting as he uses a smartphone app to check a skin rash while children sleep in the background. The video features natural lighting and intimate close-up shots of the man interacting with the app interface and inspecting his skin. Produced with a narrative style, the visual narrative emphasizes personal health assistance in a casual setting.
Style
Horizontal, Commercial, Cinematic, Moody
Industries
AI
Color
Charcoal (50%)
Navy (50%)
Background
Hotel Room
Context
TVC / TV Commercial