Brand
ProjectRapunzel
Amazon Prime Rapunzel 2023
Associated creatives
Tags
Description
This commercial video for Amazon Prime titled Rapunzel reimagines the classic fairy tale with a modern twist. The video features a young woman with long dark hair waiting in a stone tower before ordering a ladder on her smartphone. The spot uses cinematic lighting and historical set design blended with contemporary e-commerce elements, showcasing a playful narrative style. Produced with high production values, the video transitions from an isolated tower setting into an outdoor horseback ride and town scene.
