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Brand
Various Campaigns
ProjectRANGE ROVER: Winter '25 Campaign // Editorial
Close-up of sculpted white snow drifts and shadows with white Range Rover typography in the center.

Various Campaigns RANGE ROVER: Winter '25 Campaign // Editorial 2025

Associated creatives

Hans Neumann
Hans NeumannPhotographer
Jack Becht
Jack BechtCreative Director
Ronald Burton III
Ronald Burton IIIFashion Director
Thayna Santos
Thayna SantosModel

Tags

sculpted snow driftssculpted snowsnow driftsrange rover logorange rover textsnow texture

Description

A close-up photograph of sculpted snow formations illuminated by crisp natural sunlight with soft, blue-toned shadows, serving as a campaign title frame. The minimalist composition features centered, modern sans-serif white typography spelling out 'RANGE ROVER' across the tactile snow surface. Created for the Range Rover Winter '25 Campaign, the piece features creative direction by Jack Becht and photography by Hans Neumann.

Style

Vertical, Commercial, Cool, Minimalist

Techniques

Natural light

Industries

Luxury Automotive

Color

Off-White (60%)
Powder Blue (40%)

Background

Snowfield

Context

Advertising Campaign