Rami Niemi, Illustrator, London

Description

This digital illustration by London-based illustrator Rami Niemi presents a whimsical, cutaway view of a two-story house populated by various characters experiencing comical household mishaps. The exterior features bold green turf and a light background with the headline text HOME, SAFE HOME displayed across the top. Inside the rooms, diverse figures are depicted in humorous domestic scenarios, such as falling furniture, minor kitchen smoke, and pets reacting to chaos. The linework is clean and graphic with a flat, retro-inspired color palette dominated by greens, pinks, and creams. The composition is structured as a dollhouse cross-section, balancing detailed storytelling across multiple distinct living spaces.

Style

Artistic, Humorous, Horizontal, Retro

Techniques

Vector

Industries

Insurance

Color

Background

Solid Colour

Context

Advertising Campaign