Rami Niemi, Illustrator, London

Description

This vertical digital illustration by Rami Niemi features a whimsical beach scene rendered in a clean, graphic style against a solid pink background with a yellow foreground. At the center, a waiter wearing a white button-down shirt, black bow tie, and purple trousers carries a tray holding a large ice cream sundae with multiple scoops and a cherry on top. To the right, a woman wearing sunglasses, a necklace, and a white strapless dress relaxes in a green-framed deckchair while reading a book. A stack of books rests on the ground beside her chair, and a small desert island with a palm tree floats on the water in the background. Bold dark green typography at the top reads CLASSIC YOU, accompanied by the subtitle You are making great life choices. And insuring them too., while the GO COMPARE logo appears at the bottom.

Style

Artistic, Vertical, Graphic, Retro

Techniques

Vector

Industries

Insurance

Color

Background

Solid Colour

Context

Advertising Campaign, Out of Home (OOH)